Challenge: A leading brand’s distributor network in the chemical industry lacked strategic direction and consistency regarding next steps in an emerging market.

Approach: I collaborated with the distributor network and cross-functional teams to uncover key blockers and growth opportunities. After conducting interviews and gathering insights, we co-created and facilitated a multi-day workshop to align teams and develop a business accelerator concept.

Outcome: The accelerator program included:

• A training track for sales and leadership
• A PRM system to enhance collaboration
• A community & networking program
• An incentive model to drive engagement and growth
• Entry criteria, KPIs, and a clear growth plan.

The business case and pitch deck helped secure internal buy-in, and early feedback from pilot distributors was highly positive — setting the stage for rollout.