Making Change Work -
for People, the Planet and
Your Business.
Together, we bring sustainable innovation to
market and achieve lasting adoption.
Innovation Strategist &
Co-Creation Lead
Hi, I'm Sabrina Thomas.
I partner with forward-thinking organizations, SMEs, and innovation teams to turn pressure into possibility — designing solutions that are relevant, human-centered, and built to last.
With over a decade of experience across industries and regions, I bring strategic clarity, fresh energy, and practical support to help you improve your offer & brand experience.
Feeling the pressure to
adapt, but unsure how?
Digital tools, sustainability demands, a novel food system or changing customer expectations can feel overwhelming. You want to innovate without loosing your essence. But in a sea of uncertainty, where do you begin?
Struggling with digital tools no one uses?
You're not alone. Many organizations invest in solutions that frustrate teams and fail to deliver. Choosing the right digital tools is hard enough — making them stick is even harder.
Need more than marketing to make your innovation stick?
Whether you’re still preparing or already launched, traction can feel slow — especially in spaces where no one’s waiting. New food, agritech, public services — they don’t sell on hype, they sell on education, trust and community.
If any of this resonates to you, then you've found the right place. Let´s talk if you want to get...
Impulses
Orientation
Guidance
Results
How I can help you move forward
From early insights to execution — with strategy & ideation workshops, personalized advisory, and implementation support.
Co-creating tailored innovation paths
We'll turn disruptions into tailored, values-aligned solutions through collective intelligence. Using proven innovation methods, such as Design Thinking, and trend insights, we'll build and test ideas in a quick, risk- and cost-efficient way, leading to your tailored innovation blueprint.
Building go-to-market strategy
We’ll create a go-to-market plan that connects your solution to the right audience and drives adoption. Based on a focused analysis of your offer, market context, and team setup, we’ll build a clear strategy and action plan that aligns messaging, channels, and customer needs.
Supporting project implementation
I'll help turn your blueprint into impact. Once your strategy or innovation blueprint is ready, I act as your mobile project partner — supporting you as a fractional CMO, trainer, or mentor. Drawing on global experience and a trusted network, I help your team thrive.
Who I work with
I bring a versatile, grounded approach to purpose-driven organisations driving change in Food, Agriculture, and the Manufacturing Industry:
Small and Medium-Sized Enterprises
I help traditional sectors embrace change — adopting digital, automated, and sustainable solutions so they work for both their business and their people.
Start-Ups and Scale-Ups
I support founders in achieving market entry, gaining market traction, and scaling in traditional, complex, and fragmented markets.
Innovation Ecosystem Partners
I collaborate with accelerators, venture studios, and innovation agencies that catalyze sustainable growth and turn bold ideas into real-world impact.
Collaboration with MassChallenge
As part of MassChallenge’s global accelerator, I guide start-ups in sustainable food, circular industry, autonomous vehicles & AI and healthtech to sharpen their positioning, refine their go-to-market approach, and accelerate scaling.
Testimonials
"Through structured workshops and thoughtful challenges, Sabrina helped us turn our pitch from techie to engaging.
Sabrina combines sharp insight with empathy — the kind of advisor who pushes you just far enough to find your best story."
Erik Kayser, Co-Founder & CTO, Renotch
"I’ve been impressed by Sabrina’s strategic foresight, creativity, and her ability to deliver key improvements.
Sabrina has a unique gift for simplifying complexity, turning ideas into digital solutions that truly elevate the user experience and the brand."
Tomas Cárdoso, IT Consultant, PPG
“I came in knowing nothing about seaweed and expecting to just watch — but instead, we were hands-on from the start!
It was such a fun, immersive experience that completely exceeded my expectations.”
Pilot Participant, I eat seaweed
Case Studies
Digitizing an industrial product range
A technical product range created inefficient support demands for a global manufacturer.
From pilot to recognized concept
Turning low consumer adoption of seaweed into a scalable innovation opportunity.
Empowering a distributor network
A distributor network lacked strategic direction regarding next steps in an emerging market.
“If you always do what you've always done, you'll always get what you've always got.”
Henry Ford
About me
Curious, strategic, and people-centered — that’s how clients describe me. I’ve led innovation and growth projects in complex industries across Europe for over 13 years, but what truly drives me is seeing people light up when change finally clicks.
I founded changerise to bring a more human approach to transformation — fueled by a deep passion for meaningful innovation, especially in food, tech, and the systems shaping our future.
I work at the intersection of strategy, creativity, and co-creation, combining Design Thinking, facilitation and embodiment methods as well as expert insights. Because real change doesn’t just need plans. It needs people who feel part of it.
Contact me
Whether you need a fresh perspective, a sparring partner, or someone to move your project forward — let’s connect.
Fill out the form or drop me an email (in EN, CAS, DE or IT), and I'll come back to you shortly.
I'm based in Barcelona and work internationally.