Challenge: A technical product range overwhelmed a global manufacturer's B2B channel & industrial end-users and created inefficient support demands.

Approach: I led a design thinking process to co-create a user-centric Product & System Finder App, that simplified the decision-making process. Working with software developers and internal stakeholders, we also refreshed the brand, trained staff, and created an adoption strategy to ensure sustained engagement.

Outcome: The solution significantly reduced friction and improved efficiency across touchpoints. User feedback indicated strong intent for regular usage and peer recommendation. The project combined deep technical understanding with a human-centered transformation journey.