Challenge: A technical product range overwhelmed a global manufacturer's B2B channel & industrial end-users and created inefficient support demands.

Approach: I led a design thinking process to co-create a user-centric Product & System Finder App, that simplified the decision-making process. Working with software developers and internal stakeholders, we also refreshed the brand, trained staff, and created an adoption strategy to ensure sustained engagement.

Outcome: The tool significantly reduced friction and boosted efficiency. 75% of surveyed users said they’d use it weekly and recommend it to others. The project blended deep technical expertise with a human-centered transformation journey.